An animated lyric video for GTCO that brings words, music, and brand imagery together through kinetic typography and 3D motion design.
Something Special places the lyrics at the centre of the visual experience. Animated lettering moves through orange and charcoal scenes, accompanied by floating citrus slices, glass-inspired brand forms, and sweeping graphic transitions.
The visual treatment draws on GTCO's distinctive orange identity, using contrast, scale, and movement to create variety throughout the film. The project explores how lyric animation can carry a song's message while building a consistent and recognisable brand presence.
- Client
- GTCO Plc
- Campaign
- 2024 public offer
- Music
- “Slice of Orange”, composed by Cobhams Asuquo
- Discipline
- Kinetic typography, 3D motion design
- Role
- 2D and 3D animation
- Collaborator
- Victor Etukudo, 2D and 3D animation
