Nigerian Value Added Tax – Explainer Video

The Story

An engaging explainer video project that revolved around demystifying the complex world of tax payment and VAT calculations for small businesses in Nigeria.

For this project, I adopted a deliberate approach, opting for minimalistic design and animation direction. The primary goal was to ensure that the message took center stage, considering the seriousness of the subject matter.

To make the character and storyline relatable, I incorporated cultural elements such as the use of the Ankara dress for our lead character, Madam Titi, and the depiction of a small storefront, echoing the small businesses we were addressing.

In terms of visuals, I maintained a restricted color palette, harmonizing with the colors found on the Nigerian flag. This project not only effectively communicated the essential information but also resonated with the target audience on a personal and cultural level.