The Story

UWA EARTH FOODS was a health-focused natural food production company. They approached me to oversee the creation of their logo and product packaging for their launch.

The primary objective was to introduce the brand with a fresh, bold, and natural aesthetic. Our strategic approach involved crafting a distinctive brand identity that is both iconic and enduring, all while aligning closely with the brand’s values and name.

In addition to designing the logo, I also conceptualized and executed the product packaging. This encompassed creating unique adaptations of the logo for various products, showcasing the core ingredients within each blend, while ensuring a consistent visual identity and coherence across all brand elements.