Uwa Earth Foods was a health-focused natural food production company. They approached me to oversee the creation of their logo and product packaging ahead of launch.
The objective was to introduce the brand with a fresh, bold and natural aesthetic, so the identity had to be iconic and durable while staying close to the brand's values and its name.
Alongside the logo I conceptualised and executed the packaging. That meant unique adaptations of the mark for each product, each one showing the core ingredients in that blend, while keeping one visual identity holding the whole range together.
- Client
- Uwa Earth Foods
- Sector
- Health-focused natural food production
- Discipline
- Brand identity, packaging
- Role
- Logo design and packaging, end to end
- Deliverable
- Logo system plus per-product adaptations
